{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/d3fc66475e9649ec889d8abb3d6161ac\" frameborder=\"0\" width=\"1994\" height=\"1495\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1495,"width":1994,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1495,"thumbnail_width":1994,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/d3fc66475e9649ec889d8abb3d6161ac-c404081c58898c00.gif","duration":2116.335,"title":"Reliable Translations - CRO Audit Review, Fixing Conversion Killers","description":"This Loom reviews and proposes CRO improvements for a translation company website, focusing mainly on why visitors are not converting on the homepage form. The reviewer says the main request form is hidden or not submittable due to cropping, and that the homepage messaging, trust signals, and service clarity are insufficient and not scannable. They recommend repositioning credibility elements such as “trusted since 2006,” “400 plus language professionals,” and client logos, and updating forms to look more modern and use shorter, step based inputs. They also suggest restructuring the About Us and request code pages to use scannable sections, stronger trust assurances, clearer next steps, and including FAQs and testimonials."}