{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/d436b668bfea451eb27d38b3d583a744\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/d436b668bfea451eb27d38b3d583a744-6fba15ae39566d7f.gif","duration":1617.767,"title":"Enhancing User Experience with Add-Ons and Elite Plus Features 🚀","description":"In this video, I presented our new add-ons and LE+ offerings aimed at increasing our average order value and overall revenue. We identified that less than 10% of users utilize features like Pause Days and Intercity Access, prompting us to repackage these offerings at a higher price. I collaborated closely with various teams to explore different pitching strategies, including bundling features and presenting them as travel packs. We conducted A/B testing in two cities to gauge user interest and refine our approach. I encourage everyone to review the designs and provide feedback as we move forward with this initiative."}