{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/d48e49e7f7654f6792d0eb7084867533\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/d48e49e7f7654f6792d0eb7084867533-b1e7fcaa1bb494b5-full.jpg","duration":870.555,"title":"Pavan Koli - Senior UI UX Designer - CRO-Driven Shopify Redesign in Figma","description":"This Loom explains the CRO and Figma workflow behind a Bain Soap Shopify redesign focused on improving conversion through trust and reduced choice overload. The author argues for making designs work first and then look beautiful, moving the founder story higher, adding a mid-page Featured in trust reset, and introducing a category-based selection to address the paradox of choice. They also describe supporting elements like a more interactive hero with video, a trust strip of ingredients, clear bestseller cards, real reviews and after results, and an organized Figma file with style guidelines, labeled components, desktop and mobile versions, and developer-ready exports. The video also mentions exploring additional ideas like a comparison table and a skin quiz to help users choose before checkout."}