{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/d52e035e6ec549db955e932d97a2e71d\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/d52e035e6ec549db955e932d97a2e71d-d0a29ba77f6d09fd.gif","duration":392.133,"title":"MedSpaOffer Ladder Strategy","description":"This Loom explains an offer ladder strategy for MedSpot to convert new and existing clients into higher value purchases. It recommends starting with a low ticket, priced between $150 and $1,150, to drive the most appointments via booster shots and Meta ads, then upgrading through mid ticket offers priced around $1,000 to $15,000 and high ticket complete programs sold during consultation. Membership offers are positioned as a longer term commitment and should not be used to acquire new clients, instead presented after clients have visited. It also covers non value ladder incentives like Google review rewards, referral credits, event gift cards and raffles, and holiday gift card bonuses, emphasizing that the right incentives drive desired outcomes."}