{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/d771a86252304e2db04ac2d18da71fac\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/d771a86252304e2db04ac2d18da71fac-8770af16499ba849-full.jpg","duration":2313.51,"title":"How AI is Changing SEO Webinar - Hosted by HelloSEO ","description":"The meeting focused on the impact of AI on SEO, with Jade Pruett explaining the rapid changes and opportunities in the field. Key discussions included the rise of Bing's market share, the importance of new ranking factors, and the potential for AI to transform search behavior. Participants were encouraged to optimize their websites for AI and consider using tools like Scrunch AI to track visibility.\n\n### Introduction and Purpose of the Meeting 1:27\n\n- Andrea Ross introduced the meeting, explaining it was organized to discuss recent developments in AI and SEO.\n- Jade Pruett was invited to lead the webinar due to her expertise in SEO and recent insights into AI's impact on the field.\n- The meeting was prompted by a client lead generated through ChatGPT, highlighting the growing influence of AI in search.\n\n### Overview of AI's Impact on SEO 5:21\n\n- Jade Pruett presented on how AI is changing SEO, noting the rapid pace of developments.\n- She highlighted the importance of understanding new ranking factors and the shift in Google's market share.\n- Bing's market share has increased, partly due to its integration with ChatGPT.\n- AI search is affecting various industries, not just tech, and offers new opportunities for visibility.\n\n### Current SEO Strategies and AI Ranking Factors 9:36\n\n- Jade discussed unexpected ranking factors in AI search, such as schema markup and meta descriptions, which are now more impactful.\n- Bing optimization has become crucial as ChatGPT pulls data from Bing's search results.\n- Traditional SEO practices like mobile optimization and EEAT content remain important.\n- New tools like Scrunch AI help track visibility across different AI platforms.\n\n### Q&A on AI and SEO Strategies 15:47\n\n- Participants asked about the relevance of Bing and how to optimize for it.\n- Jade suggested using schema markup and meta descriptions to improve visibility.\n- Questions about the cost and use of Scrunch AI were addressed, with Jade noting it is a membership-based tool.\n- The potential for AI to change consumer behavior and search patterns was discussed, with Jade emphasizing the need to adapt strategies accordingly.\n\n### Future of AI in Search and Marketing 22:25\n\n- Jade and Andrea discussed the potential for AI to act as a travel agent, offering personalized itineraries.\n- The shift from browsing to targeted searching with AI was highlighted as a significant change.\n- Participants were encouraged to stay informed and adapt to new developments to maintain a competitive edge.\n- The importance of early adoption and continuous learning in AI-driven SEO was emphasized.\n\n### Balancing Marketing Budgets and SEO Investments 31:36\n\n- Andrea asked about the impact of AI on marketing budgets and ROI.\n- Jade explained the current lack of keyword research for AI but noted the potential for early adopters to gain a competitive advantage.\n- The importance of tracking traffic from AI sources to gauge potential ROI was discussed.\n- Participants were advised to consider reallocating budgets to include AI optimization efforts.\n\n### Final Thoughts and Next Steps 35:04\n\n- Jade encouraged participants to book a free call to explore AI optimization opportunities for their businesses.\n- Andrea recommended taking advantage of Jade's expertise to stay ahead in the evolving SEO landscape.\n- The meeting concluded with a reminder of an upcoming webinar and an invitation for further questions or follow-up discussions."}