{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/d864ac7dd8f84145882f707da2b7bbc3\" frameborder=\"0\" width=\"3840\" height=\"2880\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":2880,"width":3840,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":2880,"thumbnail_width":3840,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/d864ac7dd8f84145882f707da2b7bbc3-f888eca4cfbf76bf.gif","duration":978.1357,"title":"Extra Context On 14 Things That Lower CPA and help you make more profit from ads","description":"In this video, I dive into key strategies for optimizing ad performance and increasing profitability for your brand. I emphasize the importance of analyzing your best performing days and adjusting ad spend accordingly, as well as the necessity of excluding repeat customers from your targeting to maximize budget efficiency. I also discuss the potential of increasing prices and testing various offers to boost average order value. Additionally, I highlight the value of post-purchase upsells and the need to focus on contribution margin over ROAS for better decision-making. I encourage you to implement these strategies and closely monitor your data for optimal results."}