{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/d9783993d7d445ad9a97d64a3cd9a9e3\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/d9783993d7d445ad9a97d64a3cd9a9e3-00001.gif","duration":2082.7333333333254,"title":"Hydrant Roast (7/26/23)","description":"In this Loom video, I review the survey questions and provide recommendations for improvements. I discuss the importance of asking about product purchase, consumption patterns, benefits, and attributes. I also suggest adding an option for respondents who have never consumed a drink mix powder before. Additionally, I provide insights on asking about the reasons for purchasing Hydrant and the story or narrative people tell themselves about it. I highlight the significance of open text responses and using chat GPT for analysis. Furthermore, I touch upon demographic data collection and inferring income levels and gender. Lastly, I discuss the importance of understanding customer preferences and positioning the brand accordingly."}