{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/d97d98d3529248aaad53c973a09cc56f\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/d97d98d3529248aaad53c973a09cc56f-afb2c6b31a83e58a.gif","duration":278.127,"title":"How Price Pressures Shift Shopper Behaviour","description":"In this MD update from Shopper Intelligence, I cover how cost of living, fuel prices, and interest rates are changing shopper behavior. I see a jump in planned, pre trip shopping, with New Zealand up 12 percent on categories as the main reason to go. Price is playing a bigger pre store role, with a 6 percent increase in promotions pre store in New Zealand. At shelf, shoppers want simple navigation and clear value, so unit pricing and quick value signals matter more. I ask you to think about where your category ranks and whether you are investing enough pre store to trigger those decisions."}