{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/d9abcb8c0a0b48fd91126ad57272d59e\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/d9abcb8c0a0b48fd91126ad57272d59e-8c9a41877d29d925-full.jpg","duration":971.84,"title":"Episode 158: The 4-Step Content to Cash Flow Framework","description":"In this video, I discuss how to effectively communicate content that converts clients into cash flow. I emphasize that people don’t go to social media to buy, but rather because they are bored, so we must create engaging content that keeps them on the platform. I introduce two frameworks, GRAB and BAM, to help you be the content and build trust with your audience. Additionally, I outline four types of content to be intentional about: curiosity, consumption, change, and conversion. Finally, I encourage you to make offers to qualified people and to have them apply to hear your offer, ensuring you connect with the right audience."}