{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/d9cebec4060449f2b1c43b731b3cadff\" frameborder=\"0\" width=\"1266\" height=\"949\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":949,"width":1266,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":949,"thumbnail_width":1266,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/d9cebec4060449f2b1c43b731b3cadff-ccfbaf637333ea08.gif","duration":137.846,"title":"Why Niche Products Outperform Broad Ones","description":"This Loom argues that you should not feel pressure to go broad and instead build booking software for a specific niche. It uses Understory as an example, describing how they create booking software specifically for experienced businesses such as workshops, classes, tours, and events, with messaging tailored to the pains of that audience. The speaker notes that even within “experienced businesses,” there are further sub-segments like cooking and drinking, creative workshops, tastings, and active experiences. The key point is that focusing tightly on who you serve and how you market can be more effective than trying to appeal to everyone."}