{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/da61b2b472a54435848bb0127343fd9e\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/os/loom-media-content/loom/75025fcb-e825-41df-a39a-1dbba7a6c110/739a1fa1-aff4-49d4-af07-55133b16a568/sessions-thumbnails-da61b2b472a54435848bb0127343fd9e-282da58cdbe09770.gif/binary?authToken=eyJraWQiOiJtaWNyb3MtZ3JvdXAvdGRwLW9zLWFyY2hldHlwZS84ZG5xamZxNGNrNDRsMW5oIiwiYWxnIjoiUlMyNTYifQ.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.Xhv-Yop5b28m3wQK4iZNXap9q8WxHsHdOong3FmNwJFx0GbyWjKykGo74IvGPADXp67JDzACpfSe7wfbGxdBCsoUsvKypH1KBL4KiVLFLw4f9Pg3mwWF9dPLkkiwrutjRp0jCSEGCx3NnAISGPM0T4abit0k5Qu3q0ey2HoGj-8Mm7BfPEFIZyss4RAMU6PE5KS0Y3lKi05vRyBHfo7Mglt-lW58cuC2bp8YAfEBFAHc_CH8v2zmAonyaTvfsDtaE9dCcdmp3NABMbqDFLzi4SV6C9y00SuTNak6g3TXU9R5XZDbrxSPt8HuYV__fZb_f72TmS2gdgJ73RDUwWhodA&Expires=1794107382&Signature=em%7Es0YR7rqEtrOyIq2J1yciSS6L84ZIDOppKavqFY0qItLUHv5rkdujb85rJ551zEW4cNQhV7zy-QeHfqZ6e6R4AXMuigPiDrrmna1xYWUJ-0ZhQMgPJ%7EuCTp2WkxLE3H3k%7EK97n0mG0pX4L8hGh4t1CQ2R7jbFJ8U16Amdz9%7Eo2tgtHqVNk9c5BHYs83jg5Y-%7E2pscxMJNy1xGX%7EyjrBmAWqS53wUbOnZr5ycjcH7quh%7ENPkXVFY8gsNVsI5rdxryPQb1p0ePWhv0EEYm5nhaEJRrMbrKr%7EBnOollTmyrBfLPF5F3Bk2OSJmx1gxQ1IPy6MSRewj3GM5XQ-isHy0g__&Key-Pair-Id=KQOSYIR44AIC0","duration":168.4683,"title":"How I Built Ad Statics for The Inkey List","description":"This Loom explains how the author developed ad static image variations for Inky list’s bioactive ceramide eye cream. They analyzed the brand’s Meta ad library and noted the ads strongly emphasize results like fine lines and crowding-free firmness and smoothness, but do not explain why this product is better than alternatives. To align with real customer language, they reviewed Reddit and social media comments, especially mentions of low prices for the results received, and incorporated community objections and solutions into the brief. They then created three copy variations using Claude, including options referencing eye Botox, adjusting bullet points and sentence length for cleanliness, and testing versions with or without headlines to find better performance, particularly since competitors do not make direct comparisons."}