{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/db5198edd88a4e51b238df2e977531ac\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/db5198edd88a4e51b238df2e977531ac-8f5a55652c7255ff.gif","duration":216.6774,"title":"How to build relationships post delivery ","description":"In this video, I share my thoughts on Thoughtful's email strategy, which I find refreshingly positive and engaging. I love how they check in with customers after an order, making it feel personal and caring, though I suggest they could enhance the connection by introducing the sender, Maisie, with a visual and a sign-off. The subject line, 'Order Arrived Safely,' is a great touch that adds a friendly vibe. I emphasize the importance of building relationships through such emails, as they show genuine care without trying to sell anything. I encourage brands to adopt similar strategies to foster customer satisfaction."}