{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/db6c81077dbe4539a5cd24e2dfea0d9d\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/os/loom-media-content/loom/3e9eba7c-19b9-4325-add1-84f725102861/594da5eb-7602-41c3-b4ce-017a3d468f8b/sessions-thumbnails-db6c81077dbe4539a5cd24e2dfea0d9d-4dedc4d7e6db55ac.gif/binary?authToken=eyJraWQiOiJtaWNyb3MtZ3JvdXAvdGRwLW9zLWFyY2hldHlwZS9wMHNkaWVoNmk5dm5jYXNxIiwiYWxnIjoiUlMyNTYifQ.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.J0q-rDXGuDEtuTq6QIkQsAttAuv9LgLpzwFH-LLWSlM0Q7duMg11TTbTsYx08rAqgyKXOmfxPhLgMLxNRuvCxdiqqHD8C73lz09AwV5-ZxaTvgp0KQsLUxvaIS2tIbThM83M8twgQBTEjbrEwlXvp7BwNz7-LZIZ9YUxhkok29jacK_Zg3z_dOoJbwOLOmm8MOFvED8OxMFVpoOmaPJoCRSwUdQwFr5RQdpmLYID5MHTUn4cvq4jnjoVYG011lUhHPVtSHzFb_rU2cvAjU7A_roDr1ibZ-JqgJl4Wgv93vYtEH5Wnt09oS5gyvjmL91M_Obe5hj2V2TxI1XbYGAT2Q&Expires=1790101724&Signature=fFA39%7EY2ypgfZVtPz0Kj4Aas0yZuizCyRHtKZW3296%7EJDAAyJiQBdJab2C-hVOhANcGFPHakesYYPnCGC4NLmEmF1wQfXvoJCEZyIIsqttdKJBJRdw-navMWTbqpPWnys45y19%7ENh5nzz46hPWIyHj-SxuwYgnacDLrxkjhiPxU%7EP354kVQYETeLc3J94Pw00xj9zcct-sKM4A7KQxwU1HLnSHUaSLA%7EdaGMwZ-Rxt5K5crhSoIG9wJhfQ6R6fOzeTO69rCMzcWt8iShXElrCpRYL6uo4HrRWouoGYslnKmHsrzMA4-q9dQhCJAasHSvb75nKPOgMIVacGM8WsbfjA__&Key-Pair-Id=KQOSYIR44AIC0","duration":465.507,"title":"Beats_Capstone_Presentation_Recording_RACHEAL AMPADU","description":"This Loom presents Rachel Mpadi’s Creative Strategy Framework for Beats by Dre, based on her analysis of 25 headphone ads across YouTube, Meta, and TikTok. She outlines three key insights: Beats’ need to strengthen CTAs to drive purchase intent alongside memorable moments; Bose as Beats’ real rival due to shared identity in music culture despite Apple and Sony dominating other areas; and Beats’ TikTok native FYP formula using UCG with smaller creators and organic celebrity. She concludes with recommendations to avoid competitor-dominated territories, rely more on music strengths than celebrity alone, and show the product consistently."}