{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/dbaed040f0534426b09466c3e9660120\" frameborder=\"0\" width=\"1220\" height=\"915\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":915,"width":1220,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":915,"thumbnail_width":1220,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/dbaed040f0534426b09466c3e9660120-47bbdf1d2a647190.gif","duration":2441.658,"title":"EClean - CRO Audit Review, Homepage and Product Pages","description":"This Loom provides a CRO audit of the company’s homepage and product pages and explains how to improve them for more sales. The reviewer says the main issue is that in the first 3 seconds users cannot clearly understand what the site does, and there is little visible proof, brand recognition, emotional benefit messaging, or information hierarchy. On the product page, they note missing before and after evidence, weak pricing value framing, lack of add to cart reinforcement and risk reversal or guarantees, unclear shipping clarity, and no sticky add to cart option. They share a redesigned Figma concept and suggest the improvements could raise conversion rate from about 1 to 1.5 percent to 4 to 4.5 percent."}