{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/dbe039f33c9746c591d760ad74894197\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/dbe039f33c9746c591d760ad74894197-debe926b686639df.gif","duration":490.593,"title":"Overuse, wrong messaging and survey emails - it's a lot","description":"In this video, I discuss three key points regarding email marketing: the relevance of messaging, the importance of timing, and the experience with review emails. I share my thoughts on how brands, like Essence Vault, often miss the mark by trying to tie their products to external events like the Winter Olympics, which can confuse customers. I also highlight the issue of overusing personal names in email communications, which can diminish their impact. Lastly, I urge everyone to review their email communications to avoid messaging collisions and ensure clarity. No specific action was requested, but I encourage you to reflect on these points."}