{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/dc33bd8ee2ad487580b4305fcb1612be\" frameborder=\"0\" width=\"1154\" height=\"865\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":865,"width":1154,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":865,"thumbnail_width":1154,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/dc33bd8ee2ad487580b4305fcb1612be-d114e1b0b84d9cb2.gif","duration":360.968,"title":"Upsite 6 Min Pre Call Loom","description":"This Loom explains a hyper-local Instagram ad strategy for helping established Colorado businesses generate more predictable leads and growth. It contrasts rising costs and declining results from platforms like Google Ads, Thumbtack, and referral-based methods, and proposes replacing them with becoming a local celebrity through scripted, edited daily ads targeted to a local radius, such as a 19-mile area around Denver for an aerial drone surveying client named Calvin. The approach also includes teaching messaging to convert conversations into phone calls and tracking metrics like a reported 9.6 return on ad spend in February from $200 in ad spend generating over $2,000 in revenue."}