{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ddea380ad83949bd99d02deb9b858add\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ddea380ad83949bd99d02deb9b858add-1681495640255.gif","duration":922.09,"title":"How to Build Facebook Audiences That Reduce Wasted Ad Spend, Part I","description":"Hi there! In this Loom, I'll be walking you through how to create a saved audience in Facebook. We'll be using a photography educator as an example and looking at all the things we need to do to target the ideal audience and exclude people who wouldn't be a good fit. I'll show you how to create a custom audience and exclude people who have already signed up for your program. We'll also look at location, age range, gender, language, and detailed targeting. By the end of this video, you'll have a better understanding of how to create a saved audience in Facebook and how to exclude people who are not a good fit for your program. No action is requested from you, but feel free to follow along and create your own saved audience!"}