{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/de1f135079b34590ab783656ca063d69\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/de1f135079b34590ab783656ca063d69-439a7482017aca2a.gif","duration":282.709,"title":"How Email Movement and Links Matter","description":"This Loom critiques an email from Booking.com, focusing on how movement and visual design affect engagement and usability. The author says the GIF plane animation can be a helpful attention grabber and a relevant pattern interrupt, but warns that GIFs are not supported on all email clients and need fallback alt text. They also criticize the email’s functional design, noting that links are hidden or not perceived as clickable, especially for unsubscribe and customer support, which could risk compliance issues. The email offers a voucher for £15 off valid until 26 July, appears simple with wide desktop layout, and the author suggests it may have been sent to everyone since they have no bookings."}