{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/df6e7328e8794515a2ee8debce7ed7b6\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/df6e7328e8794515a2ee8debce7ed7b6-09f39f4406da3702.gif","duration":515.081,"title":"Behind the Brand: The Thinking That Shaped Our New Website","description":"A rebrand is about more than new colors, fonts, and words. It’s about creating an experience that feels true to who Keen is and to the people we’re here to serve.\n\nIn this webinar, we take you behind the scenes of Keen’s new website and share the thinking, emotion, and intention behind the choices that shaped our new look and voice. You’ll hear from our copywriter, Richard, about how we’re making Keen sound warmer, more human, and more like a trusted friend. You’ll also hear from our graphic designer, Raanan, about how color, imagery, illustration, and design work together to build trust and make intuitive guidance feel approachable, grounded, and human.\n\nAt the heart of the rebrand is a simple idea: people don’t come to Keen because they’re looking for a brand. They come because they’re looking for clarity, connection, reassurance, or a different perspective.\n\nOur new brand was created to reflect the meaningful role you play in those moments and to help more of the right customers discover the guidance and connection you provide.\n\nJoin us for a look at the heart behind Keen’s new brand and the intention behind every detail!"}