{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/df7bba875bb04f2f8c99a98d381499d4\" frameborder=\"0\" width=\"1720\" height=\"1290\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1290,"width":1720,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1290,"thumbnail_width":1720,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/df7bba875bb04f2f8c99a98d381499d4-457d31a79bdd8af8.gif","duration":568.811,"title":"1/7 Unlocking AI Search Success: Optimize Your Brand Visibility 🚀","description":"This Loom introduces OtterlyAI and explains why brands need to shift from SEO to AI search monitoring and optimization. It highlights that people want instant answers instead of clicking blue links, and notes AI engines are increasingly used, with Google at about 14 billion queries per day and GPT currently the most popular AI engine. The video outlines a lifecycle of prompt research, monitoring, and optimization, aiming for 50 to 100 non-branded bottom of funnel prompts per country, language, and product category. It also introduces new AI search KPIs: brand visibility and website citation, and suggests defining which brands, domains, countries, languages, products, and keywords to track before starting prompt research."}