{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/dfbfe2cd04e24cc6ad315d36bcc753b8\" frameborder=\"0\" width=\"1182\" height=\"886\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":886,"width":1182,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":886,"thumbnail_width":1182,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/dfbfe2cd04e24cc6ad315d36bcc753b8-0d5548c18de40933.gif","duration":189.488,"title":"Daneshé Henry | Creative Strategy Portfolio Walkthrough ","description":"This Loom outlines Denise Shea-Henry’s approach to creative strategy for direct to consumer brands, emphasizing customer and product insight over starting with formats or ad concepts. She explains that she led creator campaigns with seven figures in paid spend, driving over 51,000 new users, and developed paid social creative that more than doubled click-through rates. She describes applying this process to Rise, where she analyzed customer reviews, comments, competitor messaging, and existing creative to position Rise as a simpler alternative to a complicated wellness routine. She also notes that NativePet and JonesRoad are examples of production-ready briefs translating the strategy into execution."}