{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/e0973f35d3694d47860be1019e98344a\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/e0973f35d3694d47860be1019e98344a-13446988f28ab52b.gif","duration":161.5778,"title":"Understanding Online Reputation Management","description":"In this video, I discuss the evolution of Online Reputation Management (ORM) and how the power dynamics have shifted towards consumers. I highlight the impact of online platforms like review sites and social media on shaping brand perception. The importance of actively managing customer feedback, transparency, and the role of automation tools in ORM are emphasized. Viewers are encouraged to reflect on how social media influences reputation management and the empowerment of consumers through review platforms."}