{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/e0d66f81e0784b3896f6cb886a029657\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/e0d66f81e0784b3896f6cb886a029657-b69fe84b67770578.gif","duration":167.267,"title":"Smart Growth Strategy for Loveable: Harnessing Referrals for Sustainable Success 🚀","description":"In this video, I discuss a smart, sustainable growth strategy for Loveable, as our customer acquisition costs are rising rapidly, with 85% of users coming from paid ads. By offering small businesses a free website remodel in exchange for five monthly referrals, we can cut our acquisition costs significantly and create a compounding growth loop. With proven success from referral-driven companies, our goal is to target 500 to 1,000 businesses in a three-month rollout, starting with a pilot program. I encourage everyone to consider how we can implement this strategy effectively to achieve self-sustaining growth by the end of Q2."}