{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/e2d4cd24d9d64ee4807bb165ae23751e\" frameborder=\"0\" width=\"2018\" height=\"1513\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1513,"width":2018,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1513,"thumbnail_width":2018,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/e2d4cd24d9d64ee4807bb165ae23751e-769557cc5902e646.gif","duration":935.762,"title":"Eds Custom Shop - CRO Audit Key Opportunity for AdCustomShop","description":"This Loom outlines a CRO opportunity for Ad Custom Shop focused on improving the buying journey rather than increasing traffic. The core issue is that the site does not quickly explain what makes the business distinctive, which customer types it serves, and what visitors should do next, leading to hesitation about craftsmanship, legitimacy, order process, and returns. The audit reviews the homepage, collection pages, product pages, and a custom order flow, proposing clearer buying paths for individuals versus wholesale or team orders, stronger product information near the purchase button, and better credibility and objection handling. It concludes that implementation, messaging refinement, responsive design, merchandising improvements, and performance testing are needed to turn the strategy into a live Shopify experience."}