{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/e320b96fc7c0445caff23c1f00a6b833\" frameborder=\"0\" width=\"1200\" height=\"900\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":900,"width":1200,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":900,"thumbnail_width":1200,"thumbnail_url":"https://cdn.loom.com/assets/img/og/slack-protected-video.gif","duration":1924.476777,"title":"Wild Stork - Conversion Audit, Fixing Emotional Story and Clarity","description":"This Loom reviews why a children’s book website is not converting and proposes conversion-focused redesign changes for higher sales. The reviewer says the site misidentifies parents as the audience, uses an unreadable playful comic font, and fails to build an emotional story about parents spending time together with their children, instead selling the books and features without outcomes. On product pages, confusing wording like “Can you read butterflies” and unclear “book emoji are free with hardcover purchase” creates friction, and the add-to-cart button is not always accessible without scrolling, so users drop off. The proposed solution is to lead with emotion and outcomes, create a clear “trail” path by categories, add curiosity-driven interactivity, simplify offers, and keep a sticky add-to-cart button visible throughout."}