{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/e3877e93302d40c788a782546378e94d\" frameborder=\"0\" width=\"3840\" height=\"2880\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":2880,"width":3840,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":2880,"thumbnail_width":3840,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/e3877e93302d40c788a782546378e94d-a8e38e7e35a86c55.gif","duration":477.400065,"title":"Scaling Health and Wellness Brands on Connected TV for Sustainable Growth","description":"In this video, I shared key strategies for health and wellness brands to effectively scale their performance on connected TV, focusing on precise targeting, strong creative messaging, and a robust campaign strategy. With the online fitness market growing at 32% annually and the global fitness economy projected to reach $257 billion by 2025, it's clear that wellness is a movement reshaping consumer behavior. I highlighted successful case studies, such as Jace Medical's 47% increase in return on ad spend, and emphasized the importance of using Mountain Match for audience targeting. I encourage you to implement a three-campaign strategy and refresh your creative regularly to maximize impact. Let's leverage these insights to drive sustainable growth in the rapidly expanding wellness market."}