{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/e43bc5955914421a8a597cdd2f80f43d\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/e43bc5955914421a8a597cdd2f80f43d-da4653f67cc73382.gif","duration":228.982,"title":"How to Create a Custom Trend Set","description":"Use the My Custom Sets feature to create your own custom trend sets to follow the trends that you’re currently invested in, are thinking of investing in, or want to pull back on. This functionality allows you to monitor these trends over time, and note any changes across Google search and TikTok interest. You can use this tool to dive into a broader theme (like Animal Print), monitor emerging trends you aren’t ready to invest in yet, or track performance of next season’s confirmed assortment.\n\nOnce you've added the trends you'd like to analyze to a Custom Set (note: you may add up to 500 terms), you will then see a roll up of insights for all of the trends within your set, breaking down information on Google search, TikTok, Instagram Reels, and YouTube Shorts data. You can continuously monitor how these trends are evolving over time, and continuously update your set to add in any new trends you've seen in the market. Dive into your sets on a weekly basis to view changes in TikTok behavior, or monthly to dive into any changes in Google search."}