{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/e446b8ee0def409eaece9e88299ce7e4\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/e446b8ee0def409eaece9e88299ce7e4-bc70eea151280e33.gif","duration":468.024,"title":"Driving 6.9x ROI: A Case Study in Lead Generation Success 🚀","description":"In this video, I walk you through a case study of our work with Joel Konchinski, where we achieved a remarkable 6.9x return on investment and a 75.6% decrease in cost per lead in just four months. Joel faced challenges in marketing his lead generation services, particularly targeting college students aged 18 to 24. We streamlined his messaging, identified profitable pain points, simplified his funnel, and focused our advertising solely on Instagram to attract the right demographic. As a result, we improved the conversion rate of his quiz by over 146% and filtered out the wrong audience, leading to 90% of clicks coming from the right target group. If you're looking to optimize your marketing strategy, I encourage you to consider these insights and adjustments."}