{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/e4795a5aaece4eac9cc7e7269df4174c\" frameborder=\"0\" width=\"1720\" height=\"1290\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1290,"width":1720,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1290,"thumbnail_width":1720,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/e4795a5aaece4eac9cc7e7269df4174c-4cce6091fb328929.gif","duration":297.192,"title":"What Life Insurance Clients Want From Their Agent: 5 Concerns | BackNine in 5","description":"Clients don't think in product names. Five concerns behind most life insurance conversations, and the order to run the case before you pick a carrier.\n\nIn this BackNine in 5 agent skills video:\n1. They're confused: five questions to answer before any product\n2. They don't want a hassle\n3. They're worried about money\n4. Something changed: ask what made them start looking\n5. They think their health will get them declined\n\nThe order: trigger, need, budget, underwriting, carrier, application. Not carrier first, then pitch.\n\nNot sure where a case belongs? Send us the age, state, the need, and the health details before you pick a carrier.\n\nEducational only. Underwriting outcomes vary by carrier, product, and applicant, and approval is never guaranteed. \n\n#lifeinsurance #insuranceagent #underwriting"}