{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/e56e41a1e23f4da58c8edaeacfa52304\" frameborder=\"0\" width=\"1114\" height=\"835\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":835,"width":1114,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":835,"thumbnail_width":1114,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/e56e41a1e23f4da58c8edaeacfa52304-bd1031050003f2f8.gif","duration":954.455,"title":"Brand Guidelines Overview and Logo Usage","description":"This Loom introduces and walks through First United Methodist Church of Dothan brand guidelines for consistent, recognizable communications. The speaker explains how to use primary, secondary, and abbreviated logos, including required spacing and clear do nots such as rotating, resizing, changing proportions, or using incorrect color treatments. It covers the church’s named color palette and suggested ratios, outlines typography rules using Sentinel and Gotham (with Handsome Pro as a secondary option), and lists mistakes to avoid like slanting, poor kerning, misspellings, and excessive effects. The Loom also showcases graphic elements derived from the budding cross and stained glass, including guidance for social media and swag use."}