{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/e5703d18282f4aa4826c56fe4d3c43ee\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/e5703d18282f4aa4826c56fe4d3c43ee-6ece9a705f1b9703.gif","duration":474.411,"title":"Get Foresight Before the Market Shifts","description":"This Loom explains why organizations are often too late to act on market trends and argues for reading cultural signals earlier. It says insights today can lag by 18 months, with 70% of new products failing and over $200 billion a year lost to innovation that never lands. The speaker claims culture shifts appear in community conversations before sales data or surveys, and cites Nestle detecting a GLP-1 related cultural shift eight months before mainstream uptake, leading to its Vital Pursuit line projected to generate over $150 million. The Loom introduces NicheFire as an always on cultural discovery platform that processes over 2000 signals daily and forecasts 12 to 18 months ahead with up to 90% accuracy using discourse, intention, and influence signals."}