{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/e74828c28bc540ecba22a6ad8c63a083\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/e74828c28bc540ecba22a6ad8c63a083-ce562324ebaccb92.gif","duration":359.831,"title":"Marketing | Multi-Touch Attribution &amp; Campaigns","description":"In this video, I explain how multi-touch attribution works in Streak, particularly focusing on how we determine which campaigns contribute to sales. I walk through an example using Kaptera, showing how we track conversions and allocate revenue based on when a lead signs up. I also discuss different attribution models, including last touch and evenly distributed, and how we can run reports to analyze income per lead source. If you have any questions or need to modify the attribution formula, feel free to reach out. Please check out the sales mockup in Streak for a closer look at the data."}