{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/e7a8520c2c84410f92d7404b2ef80fc4\" frameborder=\"0\" width=\"3440\" height=\"2580\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":2580,"width":3440,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":2580,"thumbnail_width":3440,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/e7a8520c2c84410f92d7404b2ef80fc4-1720611113315.gif","duration":541.9,"title":"90-Day Marketing Plan™ Overview","description":"Understanding the Marketing Plan for Agency Success\n\n1. **Importance of the Marketing Plan**\n\n   - Critical asset in the agency process\n   - Used to acquire new business predictably\n   - Helps in moving beyond relying on referrals\n\n2. **Three Key Components for Consistent Business**\n\n   - **Traffic**\n     - Targeting the right market\n     - Crafting the right message and offer\n     - Choosing effective channels for communication\n   - **Conversion**\n     - Managing the pipeline from cold leads to warm prospects\n     - Nurturing leads to build trust and interest\n     - Creating a sales process to convert leads into clients\n   - **Expansion**\n     - Ensuring client retention and preventing churn\n     - Optimizing lifetime value through upselling and referrals\n     - Building loyal fans for long-term success\n\n3. **Building a Marketing Engine**\n\n   - Combination of traffic, conversion, and expansion\n   - Forms a predictable marketing strategy\n   - Converts cold traffic into loyal clients and fans\n\n4. **Achieving Success**\n\n   - Focus on a solid process over quantity\n   - Even a small number of conversions can lead to significant growth\n   - Understanding the low bar in the agency industry and surpassing it\n\n5. **Implementation and Next Steps**\n\n   - Access the provided document for crafting the marketing plan\n   - Follow the upcoming videos to understand each section\n   - Take action based on the plan, whether self-implemented or with guidance\n\n6. **Final Call to Action**\n\n   - Book a call with the team for further assistance or implementation support: https://tanda.digital\n   - Emphasizing the importance of having a strategic plan for successful outcomes"}