{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/e7eaa5caca984868b38f0764f3f496cf\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/e7eaa5caca984868b38f0764f3f496cf-00001.jpg","duration":774.2333333333333,"title":"Audience Funnel 101: Learning how to use your audience funnel","description":"In this video, I, Alexandra Smith, Audience Director at The 19th, discuss audience funnels and provide examples to help you analyze your own funnel data. I explain the concept of a classic funnel and highlight the importance of conversion rates. I also share questions to ask when analyzing data and suggest areas to focus on for optimization. Watch this video to gain insights on audience funnels and learn how to set goals for your own funnel."}