{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/e830ebef76b2495dbfd9d899350b7d61\" frameborder=\"0\" width=\"1108\" height=\"831\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":831,"width":1108,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":831,"thumbnail_width":1108,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/e830ebef76b2495dbfd9d899350b7d61-8040896014eb6fdf.gif","duration":92.516,"title":"Personalized Advertising: Enhancing Viewer Engagement with AI","description":"In this video, I discuss how we can enhance advertising effectiveness using language models like chat GPT to create customized ads. I believe that ads should be personalized based on the viewer's interests, such as healthcare, rather than generic promotions. Our approach ensures privacy by not storing user data and only targeting based on interactions with the website. We have developed our own models to predict the likelihood of ad clicks, ensuring we only show relevant ads to users. I encourage you to consider how this personalized advertising strategy can improve engagement and effectiveness."}