{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/e8c5c8a4e21b4848904d97ae0f5fd261\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/e8c5c8a4e21b4848904d97ae0f5fd261-d4c9f0948230f824.gif","duration":606.563,"title":"Challenges in Measuring Q1 Demand Generation Campaign Performance","description":"In this video, I address a common challenge many CMOs face: the time it takes to get insights on campaign performance, specifically regarding our Q1 demand generation efforts. I've found that for most teams, the response time can range from two days to never, which is concerning. Even simple comparisons, like one webinar to another, often take longer than expected. I encourage you to reflect on our current processes and think about how we can improve our responsiveness to these critical questions."}