{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ea14eb1d995f48ed98628378da1647d8\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ea14eb1d995f48ed98628378da1647d8-fde7322d3af4e60d.gif","duration":579.245,"title":"Onboarding Part 6","description":"In this video, I discuss the importance of viewing your business as a sculpture rather than a lottery, emphasizing the need for patience and skill development. I outline four crucial skills every entrepreneur should master: marketing, offer creation, appointment setting, and closing, with a focus on becoming proficient in offer creation and closing first. I also highlight the significance of effectively communicating your expertise to bridge the knowledge gap with your audience, which is often hindered by the curse of knowledge. I encourage you to adopt first principles thinking as a way to enhance your understanding and problem-solving abilities. The key takeaway is to commit to skill-building and strategic communication to truly control your business fate."}