{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ea44debfa73c43ec93761116c0d07977\" frameborder=\"0\" width=\"1962\" height=\"1471\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1471,"width":1962,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1471,"thumbnail_width":1962,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ea44debfa73c43ec93761116c0d07977-63eb094603cafe0a.gif","duration":295.5775,"title":"Structuring a Multi-Location Site for Optimal GBP Performance","description":"In this video, I walk through the best practices for structuring a multi-location site, particularly focusing on how to handle Google Business Profiles (GBPs). I've noticed that many clients link all their GBPs to the homepage, which can hinder ranking results. It's crucial to run a local rank map before making any changes to GBP landing pages, as moving them can lead to a loss in ranking. Each GBP should have its own dedicated landing page that functions like a mini homepage, and we must ensure that the primary location points to the homepage for optimal ranking. Please consider these strategies carefully when discussing with clients, especially in high-competition areas."}