{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/eaab00ec4d1e4667b74b1182a7b70268\" frameborder=\"0\" width=\"1440\" height=\"1080\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1080,"width":1440,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1080,"thumbnail_width":1440,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/eaab00ec4d1e4667b74b1182a7b70268-00001.gif","duration":1200.8990000000001,"title":"Landeed Activation document","description":"In this video, I discuss the problem identification process and the design of a solution to improve activation and revenue retention in our app. I analyze user feedback and categorize it into themes, focusing on pre-payment hesitation and post-payment issues. I explain how addressing these issues can improve activation and ultimately increase usage and revenue. I also outline our hypothesis and experimentation design. Watch the video to understand the problem, our proposed solution, and the potential impact on our metrics."}