{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/eb9a4c1813e34a129c35d943b4426ba2\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/eb9a4c1813e34a129c35d943b4426ba2-e7736feaccc5a39f.gif","duration":70.129,"title":"Paid Media Account Building Metrics and Channels","description":"This Loom shares how Diego approaches paid media strategy and measurement for B2B, B2C, and D2C campaigns. He uses metrics that matter such as conversions, cost per conversion, conversion rate, ROI, ROAS, and revenue, and builds accounts primarily with Google Shopping, Performance Max, and Search, with Display and YouTube as additional channels. He also reviews other acquisition signals including organic, direct, email, and website and test website performance to ensure everything works properly. Diego brings over 14 years of experience across platforms like Google Ads, Bing, Bing Ads, Meet Ads, and LinkedIn Ads."}