{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ebda8fe1aef740ac830edc9909c441fd\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ebda8fe1aef740ac830edc9909c441fd-c5715df481b5b5e1.gif","duration":569.671,"title":"Better ICP template","description":"Hi there! In this video, I delve into the importance of creating a robust ideal customer profile for effective B2B marketing. I discuss the limitations of flimsy personas and emphasize the need to understand the goals and motivations of our ideal audience. I provide a series of questions to help identify where our brand fits into their world and how to tailor our messaging accordingly. No specific action requested from viewers."}