{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ec6f8edd0c3c4436b6044854fd17d83b\" frameborder=\"0\" width=\"1874\" height=\"1405\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1405,"width":1874,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1405,"thumbnail_width":1874,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ec6f8edd0c3c4436b6044854fd17d83b-31776c978bd64989.gif","duration":369.004,"title":"Purpose x Profit - Foundation | 1. The Purpose Paradox | Towards Better","description":"Hi, I'm Paul, founder of Towards Better. In this video, I introduce the purpose and profit methodology, showcasing how ESG initiatives can be turned into investments for measurable results. I discuss the importance of linking purpose with profit, sharing insights on the impact of purpose-led companies on financial performance. Viewers are encouraged to consider the benefits of being a purpose-led company and the potential value creation it offers."}