{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ec86d95d7c7b435bba0f1ce33908aa56\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ec86d95d7c7b435bba0f1ce33908aa56-d9facb705fa30549.gif","duration":181.56,"title":"Mastering Outbound Strategy: Building Trust and Efficiency in Cold Emailing","description":"In this video, I share the critical framework we use to make outbound efforts effective, especially for early-stage founders. The key takeaway is that it's not about sending more cold emails, but rather focusing on strategic integrity and hyper-personalization to foster trust and efficiency. I emphasize the importance of maintaining a pristine technical setup and having an automated system for timely responses to avoid losing leads. I also introduce four founder-led outreach plays that facilitate genuine conversations. If you're looking to enhance your outbound strategy without sacrificing your time, I encourage you to implement these practices."}