{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ed3858e3ccad4690aa8f34d529a9805e\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ed3858e3ccad4690aa8f34d529a9805e-913e2523448794f1.gif","duration":639.32,"title":"4/7 Exploring Brand Reports: Insights and Strategies","description":"In this video, I discuss the brand reports we've created for Otaly, focusing on Adidas and its performance compared to competitors like Nike. Currently, we have 62 prompts monitored in the U.S. and Germany, but I recommend aiming for at least 50 to 100 prompts per country and product category for statistical significance. I also highlight the importance of analyzing brand mentions and visibility, as Nike leads with 77% coverage while Adidas sits at 36%. I encourage you to explore the prompts and consider adding more competitors to enhance our insights. Please remember to save any changes you make to the brand reports."}