{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ed826219de1b4ed7b659f5e357080316\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ed826219de1b4ed7b659f5e357080316-2df9fdf75ba014ec.gif","duration":92.583333,"title":"Why Your Website Must Prove Trust Early","description":"This Loom explains how market changes are reshaping the purpose of your website for B2B lead generation. It says buyers now search, compare, ask colleagues, and increasingly use AI to learn about suppliers before talking to sales, meaning the website must provide clear clues about what you do, who you help, and why you are trustworthy. The speaker cites the 2025 Global B2B Virus Study, noting that 94% of buying groups ran suppliers before contacting sales and that the supplier came first about 80% of the time. The core message is that an unclear, hard to trust website lets competitors outperform and creates the real cost of inaction."}