{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/edb1d4d59c854431a5dc81bfc293e66c\" frameborder=\"0\" width=\"1214\" height=\"910\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":910,"width":1214,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":910,"thumbnail_width":1214,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/edb1d4d59c854431a5dc81bfc293e66c-c6299b7d1afeae0f.gif","duration":125.103,"title":"Effective Use Cases for Design Services in Property Development","description":"In this video, I showcase Hutz, a design company that effectively communicates various use cases for their services. They clearly position themselves as the best option for designing and developing properties, catering to different customer needs such as starter homes, forever homes, and investment properties. I highlight how they allow potential clients to self-select the right area of their site based on their specific requirements. Each category leads to tailored landing pages that address unique concerns, like building micro-hospitality properties. I encourage you to think about how we can implement similar strategies to better connect with our audience."}