{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/eec28bd79fe5465ab04ed58717cd6620\" frameborder=\"0\" width=\"1668\" height=\"1251\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1251,"width":1668,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1251,"thumbnail_width":1668,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/eec28bd79fe5465ab04ed58717cd6620-d4aacd839f05cb2a.gif","duration":93.51,"title":"Fix E-commerce Funnel Bottlenecks for Conversions","description":"This Loom explains a key problem in e-commerce marketing analytics: most eight-figure brands do not know what happens between a click on their ads and the purchase. The speaker notes these sites drive massive traffic, but standard distribution tools only show ad spend and return on ad spend, not bottlenecks, working or failing steps, or drop-offs in the conversion flow. By visualizing the store, they say you can quickly identify what is working versus what is not and optimize precisely to increase conversions. The Loom ends by inviting viewers to set up a call to see the process behind the scenes."}