{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ef9d566880894eff8ad56f7f9e3909e1\" frameborder=\"0\" width=\"1668\" height=\"1251\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1251,"width":1668,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1251,"thumbnail_width":1668,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ef9d566880894eff8ad56f7f9e3909e1-353ab6f1254ce316.gif","duration":343.019,"title":"Wayward Boost Platform Overview","description":"This Loom demonstrates how to create and monitor Meta ads in Wayward Boots, focusing first on partnership ads. It shows selecting publisher content, opening a brand and article, and using the Boost button to send direct to retailer (or direct to the article), then generating about 8 ads for approval. It explains creating a sales-optimized campaign with options like min ROAS set to 3 or lowest cost, daily budget controls, and recommended partnership-only targeting, followed by a prepare campaign step for a final publisher check. It also covers partnership performance reporting by retailer, noting GMV attribution delays of roughly 24 to 72 hours before metrics appear."}