{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/efb9e9549ce34e99b8abcd85b80f3883\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/efb9e9549ce34e99b8abcd85b80f3883-6adc225bbf449b2d.gif","duration":182.816,"title":"Understanding Text Messaging Opt-In Compliance for Businesses on Heartland","description":"In this video, I discuss how to properly define text messaging opt-in for our business, emphasizing the importance of obtaining expressed written consent from customers before sending marketing messages. I explain that this consent is established when customers enter their phone numbers and accept our legal terms. I also clarify that simply having a cashier select an opt-in option does not qualify as valid consent. To build our text opt-in list effectively, I recommend utilizing our OneShop form, customer-facing tablet, and the Heartland iPad app. Please make sure to implement these methods to ensure compliance and enhance our marketing efforts."}