{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/f0100924df6c4f1aa68902070eb03865\" frameborder=\"0\" width=\"1726\" height=\"1294\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1294,"width":1726,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1294,"thumbnail_width":1726,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/f0100924df6c4f1aa68902070eb03865-d1f2696963feebbc.gif","duration":289.927,"title":"Retention Emails","description":"This Loom explains how the email retargeting feature works to help drive more repeat bookings. The system sends booking confirmation, one-hour reminders, one-week follow-ups, two-week absence nudges, eight-week “we miss you” reactivation messages, membership-expired reminders, and booking cancellation prompts, with customizable text in each email. It covers PAYG versus MEMBERS options, noting that MEMBERS is usually recommended to stay off unless you want members to be re-targeted, and shows sample email formats including company name, event date and time, and a manage booking link. The speaker also mentions that pay-as-you-go users often half forget after about a week, and gives a sauna example where bookings occur about 0.74 times per week."}